Ranking of e-commerce platforms 2024

10/03/2024

20:00

Bartosz Lewandowski

Ranking of e-commerce platforms 2024 - Asttero

10/03/2024

20:00

Bartosz Lewandowski

We analyzed and selected the most popular e-commerce platforms available on the market market, evaluating them taking into account a variety of carefully selected criteria. Our ranking will help you choose the tool that best meets your key requirements - whether its ease of use, flexibility, customizability customization or security. This will make the process of choosing the right online store system online store system will become much simpler.

Ranking of the best platforms for online stores 2024

Choosing the right e-commerce platform is a decision that has a huge impact on the success of any online store. Faced with the many options available, from open source to SaaS subscription platforms, entrepreneurs can feel confused. However, it is a choice you have to make if you are thinking about an online store.

In our ranking, we present the most popular e-commerce platforms that stand out in 2024. We focus on criteria such as ease of use, flexibility, functionality, scalability, security, mobile apps and customer support. This ranking is designed to help you find the platform that best fits your specifications and needs when you build your own online store.

Ecommerce Platforms

Hosting Included

Polish Language Available

Open Source

24/7 Support

Polish Language Support

Mobile App

Unlimited Products

Free SSL Certificate

Blog

Unlimited Data Storage

Price

Free Marketing Automation

Intuitive Use

Ease of Configuration

Number of Stores

Security Provided

Clients

Details

1st place

2nd place

3rd place

4th place

5th place

6th place

7th place

8th place

9th place

10th place

11th place

Shopify

Shoper

IdoSell

Bigcommerce

Salesforce

WooCommerce

Webflow

RedCart

PrestaShop

Magento

Wix

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

Premium

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

✅

❌

$24 - $2000

$10 - $1859

$9 - $605

$29 - $300

$29 - $500

$14 - $39

$50 - $90

$11 - $85

✅

❌

✅

❌

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⭐⭐⭐⭐

⭐⭐⭐

⭐⭐⭐⭐

⭐⭐⭐⭐⭐

⭐⭐⭐

⭐⭐

⭐⭐⭐⭐

⭐⭐⭐⭐⭐

⭐⭐⭐

⭐⭐⭐⭐

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over 4 million

~30,000

~4,000

~45,000

~5,000

~4.5 million

~12,000

~212,500

~239,000

~680,000

✅

❌

✅

❌

✅

Huel
RedBull
Durex
Gymshark

Krüger&Matz
Bratki
Bakeshop
IsaDora

MINTI
eZebra
9design
Denley

Singer
Ted Baker
Burrow
Birdsnest

Godiva
UGG
Benetton
Billabong

All Backs
Kemo Sabe
Martin’s Home & Garden
Nalgene

Midwest Mutt

SKLUM
Verdecora
Mebluj Dom
Prezent Marzeń

4F
Reserved
Liverpool
OM System

Ogi Eyewear
Haig’s of Rochester
Zemil Jewelers
Scopa Italian Roots

Details

Planning to migrate to Shopify? Get in touch with us!

Shopify is a comprehensive online store software that allows entrepreneurs to create their own online store and sell products on a global scale. The software offers a range of tools and features that allow sellers to effectively manage their online business, including store design and optimization, inventory management, payment processing, and sales analysis.

Shopify is a cloud solution, which means that all data and information is stored on the company's servers, allowing access to the store from anywhere and on any device. What's more, Shopify provides support for multiple sales channels, including social media and marketplaces like Amazon or eBay, which allows for the expansion of e-commerce activities and rapid acquisition of potential customers.

Although online stores on Shopify are very popular and it is the most popular e-commerce platform in the world, it is only now entering the Polish market. This means new opportunities for domestic entrepreneurs who are looking for an effective and proven solution for running an online store. The Polish e-commerce market, which is developing dynamically, will certainly benefit from the presence of such an experienced player. Finally, it is worth adding that Shopify already has a lot of applications adapted to the Polish market in its App Store, such as Przelewy24 and InPost.

Due to its worldwide reputation and capabilities, it wins our ranking of online stores.

Strengths

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Ease of use - Shopify is very intuitive and easy to configure
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A wide selection of professional templates
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Security and reliability - the platform ensures a high level of security and constant availability of the store.
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Support for many sales channels - allows sales through various channels, including social media.
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A lot of applications and integrations - a large number of available applications to extend the functionality of the store.
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Access to analytical tools

Weaknesses

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Monthly fees and transaction fees - can be relatively high, especially for small businesses.
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Limitation in customization - customization of some elements may require knowledge of the Liquid language.
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Platform dependency - it is difficult to transfer the store to another solution.
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Costs of additional applications - many functions require paid app installations.

Shoper is a dynamically developing Polish e-commerce platform that allows entrepreneurs to quickly and conveniently build their own online store. Using ready-made templates and an intuitive editor, users can create personalized sales pages without the need for advanced technical knowledge. The platform offers comprehensive support for small and medium-sized stores, from integration with payment systems and courier companies to advanced analytical and marketing tools.

As a Polish solution, Shoper is particularly attractive to local entrepreneurs who are looking for not only modern but also intuitive tools to develop their online business. A wide range of paid additional modules, support for international sales and personalization of the shopping process are just some of the many advantages of this platform. Additionally, Shoper offers integration with popular external services, which allows for further expansion of the store's functionality.

Strengths

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Adapted to the Polish market - the platform works well with Polish payment operators and courier companies.
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Ease of use and configuration.
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Good customer service and knowledge base.
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Possibility to sell on Allegro and other channels.
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Support for various payment methods.

Weaknesses

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Despite intuitive interfaces, full use of the e-commerce platform's potential requires time and exploring the available options.
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Fewer templates and applications.
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Limitations in personalizing the online store without coding knowledge.
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Monthly fees can be high for beginner entrepreneurs.
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May require additional funds for advanced functions.

IdoSell is an advanced e-commerce platform that could not be missing from the list of the most popular e-commerce platforms. Designed with the needs of both small and large online stores in mind. Thanks to its modular structure and wide range of functionalities, it allows the creation of complex online stores and B2B wholesalers.

E-commerce store owners have appreciated this sales platform for its comprehensive approach to online trading, covering not only aspects related to running a store, but also logistics, marketing support and integration with many external services and platforms.

IdoSell stands out above all for its flexibility - users can adapt their stores to individual needs, using a variety of templates and personalization options. The platform also offers extremely efficient tools for sales automation, warehouse management and high quality customer service. These tools help streamline and optimize virtually every aspect of running an online business, which puts this sales platform in 3rd place.

Strengths

✅
Well adapted to the Polish e-commerce market.
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Wide range of integration options with external systems (e.g. ERP).
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Flexibility in configuration and personalization.
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Ability to sell on Allegro and other channels.
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Support for various payment methods.

Weaknesses

❌
Steep learning curve for new users.
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High costs for large-scale stores.
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Limited customization without technical knowledge.
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Smaller user community than global leaders.

BigCommerce is one of the world's leading e-commerce platforms that provides entrepreneurs with a wide range of options to create, run, and scale their online stores. With a wide range of features, integrations, and flexible customization options, it has won our e-commerce platform ranking at 4th place.

BigCommerce is relatively easy to use, while offering advanced capabilities for more complex business needs. The platform stands out with a strong focus on store optimization in terms of conversion rates, SEO and the possibility of integration with various payment systems, marketing tools and sales platforms such as Amazon, eBay and Facebook.

BigCommerce has stolen customer loyalty and defeated other e-commerce platforms thanks to its solutions enabling multi-channel sales, rich SEO possibilities and a focus on increasing sales efficiency. The platform offers a variety of pricing plans, tailored to the size and specifics of the business, from small businesses to enterprises.

Strengths

✅
Wide scalability - ideal for rapidly growing large stores.
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Rich e-commerce features for managing the store, built into the platform.
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Good SEO support.
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Easy integration with many popular apps and services.

Weaknesses

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May be more expensive for small businesses due to monthly fees.
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Limitations in customizing templates without programming knowledge.
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Some advanced features may require technical knowledge to fully utilize.
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Fewer number of free templates compared to competitors.
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Fees for plans with additional features can quickly add up.

Salesforce, as an e-commerce platform, provides comprehensive and advanced solutions that enable companies to efficiently sell products and services online. The most important part of its offer for the world of e-commerce is Commerce Cloud.

Commerce Cloud is a highly advanced SaaS (Software as a Service) sales platform that integrates e-commerce capabilities with a customer relationship management system (CRM). Salesforce provides companies with the tools they need to create personalized, engaging, and consistent paths to purchase for their customers across multiple sales channels.

From online and mobile stores, through social media, to brick-and-mortar stores. Your own online store can be not so much an online store, but a command base for other sales channels.

Strengths

✅
Powerful personalization and scalability capabilities, ideal for large enterprises.
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Wide support for integration with other systems and applications.
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Advanced CRM tools and data analysis.
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High level of security and reliability.
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Access to a rich community and educational resources.

Weaknesses

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Complicated setup and management, requiring specialist knowledge or external support.
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May be overly complex for simple e-commerce needs.
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Limited customization without access to the source code.

Among the most popular e-commerce platforms is the WooCommerce plugin. It is one of the most popular e-commerce platforms in the world, a plugin for the WordPress content management system (CMS), which was ultimately created for running a blog. Mainly because it allows for a "free online store" and has open source solutions.

"Free" because entrepreneurs often forget about the hidden costs of this solution. The hidden costs include hosting, security, frequent updates, and the plugins themselves. However, it allows WordPress users to easily convert their existing websites into full-fledged online stores.

Thanks to this flexible platform, entrepreneurs can sell both physical and digital products, offer reservations, subscriptions or other services. The plugin allows you to run an online store on various scales, which makes it a great solution mainly for medium-sized online stores that have a budget to maintain a store.

Available for free and with open-source solutions, WooCommerce allows for extensive customization and expansion of functionality through numerous dedicated plugins and themes. From personalizing the appearance of the site, through inventory management, to various payment options. Every aspect of sales is modular, which allows you to tailor the store exactly to the needs of its owner.

Strengths

✅
High flexibility and customization options thanks to access to the code.
✅
A large user community and an extensive marketplace for plugins and themes.
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No direct monthly fees - you only pay for hosting and any add-ons.
✅
Easy integration with WordPress, which is ideal for existing WP sites.

Weaknesses

❌
Costs can increase significantly due to the need for paid plugins and themes for full functionality.
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Requires at least basic technical knowledge to manage and maintain.
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Security and performance depend on updates, verification of installed plugins and configuration.
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Requires the availability of a webmaster for regular updates and maintenance.
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Does not offer technical support as standard - help available through the community or paid services.
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This is not a sales platform, but an add-on to WordPress.
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Without proper optimization of the online store code, everything will be very slow.

Webflow e-commerce is a modern platform for designing, managing and launching online stores, which allows for full website personalization without having to write code. Webflow is aimed at creative teams, designers, and entrepreneurs who are looking for the opportunity to create a unique, fully customized online store.

One of the greatest advantages of Webflow e-commerce is its flexibility and intuitive user interface, which translates into the speed and ease of project implementation. Thanks to the visual editor (builder), users can create complex layouts, animations, and interactions that make each store unique in its own way.

It allows entrepreneurs who do not require a technical background to fully control the appearance and operation of the online store. This gives the ability to quickly respond to changing trends and consumer preferences, which is invaluable these days. What's more, the platform supports responsive designs, which means that the stores you create will look great on any device.

Strengths

✅
Intuitive interface for designing websites without the need for coding.
✅
High flexibility in designing an online store thanks to the visual editor.
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The ability to export code, which gives you full control over the project.
✅
Online store hosting provided by the platform with automatic updates and an SSL certificate.

Weaknesses

❌
Limited e-commerce features in porcompared to specialist platforms.
❌
Requires time to learn to fully utilize the tools' potential.
❌
Limitations in external integrations without using API.
❌
May be less suitable for stores with a large number of products.

RedCart, being a solid player on the Polish e-commerce market, provides effective tools for companies of all sizes that want to develop their online trade. Created with the needs of Polish entrepreneurs in mind, this platform integrates a local understanding of the market, which translates into a significant advantage compared to global competitors.

A user-friendly interface, many marketing tools and integration with key domestic payment and logistics services make RedCart not only an e-commerce platform, but also a partner in online business development.

Characterized by ease of management, store personalization and a comprehensive range of functionalities, RedCart attracts entrepreneurs looking for effective e-commerce solutions that are at the same time adapted to the national realities.

Strengths

✅
It allows easy management of an online store, even for users without technical experience.
✅
Rich personalization through access to numerous templates and modules makes it easy to adapt the store to specific business needs.
✅
A license including hosting shortens the process of launching the store and minimizes technical worries.
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Support in Polish significantly improves the quality of customer service and helps solve problems quickly and effectively.

Weaknesses

❌
May pose a challenge to processing and performance in stores with a very large assortment.
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Increased costs when adding applications and features to your online store.
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Limitations in scaling for larger e-commerce projects.
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Limitations in implementing international projects due to the platform's strong focus on the Polish market.

PrestaShop is a popular and versatile open-source e-commerce platform that allows entrepreneurs to create and manage online stores. Thanks to its flexible nature and wide range of available features, PrestaShop is the preferred solution for both small and medium-sized businesses looking to expand their operations into the online world.

This platform combines a wealth of tools necessary for effective online sales with the possibility of deep personalization, allowing store owners to create a unique and optimally functioning e-shop. What is important, this sales platform stands out from other e-commerce platforms because it is "free".

And just like in the case of WooCommerce, "free" because you have to take into account various hidden costs. Strong hosting, some technical support for individual needs and our open source system can draw a good sum. Presta is a very popular choice, but among the most popular e-commerce platforms it ranked 9th.

Strengths

✅
Open source software with great flexibility and customization.
✅
No monthly fees - costs are limited to hosting and add-ons.
✅
Good support for multilingual and multi-currency stores.
✅
Wide range of available modules.
✅
Community of users providing support and resources.

Weaknesses

❌
Requires technical knowledge to install, configure and maintain.
❌
Requires optimization of open source code for better performance.
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Updates are problematic and risky for non-standard configurations.
❌
No official technical support - help available through the community or paid services.

#10

Magento is one of the most advanced and flexible e-commerce platforms available on the market. It offers powerful tools and functionalities for online stores of all sizes. Considered a standard in the e-commerce industry.

Magento provides a wide range of personalization and scalability options, meeting the needs of both medium-sized stores and large enterprises. The platform operates on an open source license and allows you to create comprehensive, multi-functional wtryn e-commerce that can be adapted to almost any industry and sales model.

Strengths

✅
Powerful and flexible solution for large stores and enterprises.
✅
Supports advanced e-commerce features and large product volumes.
✅
Open source software with full customization.
✅
Large community of users and developers.

Weaknesses

❌
High implementation and maintenance costs.
❌
Complicated for beginners - requires technical knowledge or hiring a developer.
❌
May require powerful hosting for optimal performance.
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The complexity of the e-commerce platform can introduce challenges in management and updates.
❌
The costs of additional plugins and themes can be significant.

#11

Wix eCommerce, being part of the wider Wix.com ecosystem - one of the most popular platforms for building websites, is an interesting solution for entrepreneurs who want to make a presence in the world of e-commerce.

This platform was designed to democratize the process of creating an online store, making it accessible to users regardless of their technical skills. Wix eCommerce allows for a quick entry into the e-commerce market, offering comprehensive solutions that enable individuals or startups to effectively compete in the digital space.

Characterized by simplicity of use, a wide range of personalization and a wealth of features, this platform attracts a wide range of users. Wix eCommerce not only allows for the easy construction of attractive storefronts, but also offers advanced marketing tools, integration with external applications and provides support in managing and expanding online businesses.

Strengths

✅
Easy to use for beginners thanks to the drag-and-drop builder.
✅
A large number of templates and apps to expand the functionality of your online store.
✅
Good prices for small stores and portfolio sites.
✅
Ability to quickly launch a site without technical knowledge.

Weaknesses

❌
Difficulty migrating your online store off the platform.
❌
Increased costs when adding apps and features.
❌
Limited scalability for larger e-commerce projects.
❌
Less control over hosting and site performance.

Planning to migrate to Shopify? Get in touch with us!