Table of Contents

1. What are Shopify themes?
2. Customizing templates
3. Where to find Shopify templates?
   • 3.1 Shopify Theme Store
   • 3.2 External developers and Design Agencies
4. What are the criteria for choosing a Shopify template?
5. How to set up a Shopify template?
   • 5.1 Step 1: Adding the template to your store
   • 5.2 Step 2: Template Personalization
   • 5.3 Step 3: Adding Products and Categories
   • 5.4 Step 4: Configuring Additional Features
   • 5.5 Step 5: Testing and launching
6. List of recommended Shopify templates
7. Summary

---

In the digital age, where e-commerce evolves every day, the key element of your online store success is the first impression it makes on customers. Choosing and configuring the right template in Shopify is much more than just an aesthetic issue – it is the foundation on which you build your customers' experience, present your products, and shape your brand image.

For entrepreneurs wishing to make their store stand out, there is the option of using a headless commerce solution. This advanced technology separates the front-end layer from the back-end of the store, offering greater freedom in creating unique, fast, and responsive user interfaces. It allows for creating personalized and optimized shopping experiences that go beyond the standard capabilities of templates.

However, it should be remembered that the headless solution is usually a more expensive option and may not be the best choice for those just starting their e-commerce journey and not having large financial resources. For beginner entrepreneurs looking for cost-effective solutions, Shopify offers a wide selection of ready-made templates. These templates are designed to meet various business and industry needs, allowing easy and intuitive customization of the store to your own preferences without the need for advanced technical skills.

What are Shopify themes?

Choosing the right template is a very important element in the process of creating your online store, serving not only an aesthetic but also a functional role. Each template in Shopify is more than just a look – it is a complete package that defines how products are presented, how users interact with the store, and how they ultimately turn into customers.

Alright, but what are these templates? Shopify templates are predefined design patterns that you can apply to your store. They are designed to facilitate the construction of an attractive, functional online store without the need for coding. Each template offers different page layouts, styles, and customization options, allowing you to create a unique look that reflects the character of your brand and appeals to your target audience.

It's a bit like clothes for your online store. Imagine your store is a doll, and the templates are different outfits you can dress it in. Each outfit (i.e., template) has a different color, pattern, and style, so you can choose the one you like the most and that will match what you sell in your store. Just as you don't have to sew clothes for the doll yourself, you don't have to create the store's appearance – the templates are ready to use. Thanks to them, your store can look nice and professional, and you don't have to worry about how to do it because someone else has already prepared it for you.

Templates are very diverse, created for different occasions and business needs – from simple, minimalist designs to more complex and functional patterns. Some templates are ideal for large product catalogs, while others are better suited for stores with a limited number of products. If you are already using a template, try to choose one that will be appropriate for your target group and the characteristics of your store in your industry.

Customizing templates

Shopify templates offer a wide range of customization, allowing you to adjust elements such as colors, fonts, page layout, and more. This enables you to add and modify sections to perfectly match the specifics and needs of your store. Although Shopify's built-in tools allow you to experiment with basic template elements without needing advanced technical skills, there are situations when you want to implement more complex changes.

If your needs go beyond the standard customization options and you want to introduce more advanced modifications, you will need knowledge of the Liquid programming language used in Shopify. Liquid allows for creating custom solutions and precisely tailoring the template to your unique requirements.

In such cases, it is worth considering working with professionals. If you need help implementing more advanced changes to the template, do not hesitate to contact us. Our team of experts has experience working with Liquid and can help you realize your vision, ensuring that your Shopify store is not only functional but also fully tailored to your individual needs.

Where to find Shopify templates?

Choosing the perfect template is crucial for the success of your Shopify store. Templates not only determine the look of the site but also affect user experience and sales efficiency. Here are two main sources from which you can draw templates for your store, along with some tips on what to pay attention to when choosing them.

Shopify Theme Store

This is the official platform where you will find a wide selection of templates created by Shopify or verified by Shopify developers. They are usually well-adapted to Shopify standards and offer a smooth user experience.

https://themes.shopify.com/

Templates available in the Shopify Theme Store are diverse in style and functionality, allowing for adaptation to different types of businesses. They are also regularly updated and supported, which is important for ensuring the security and currency of the store.

Remember to check the reviews and opinions of other users, which shed light on everything you want to know about the template. It is there that you will discover what distinguishes a given pattern and where minor imperfections may hide.

External developers and design Agencies

If you are looking for something truly unique for your store, consider templates created by independent developers or agencies. With them, you have the chance to access unique features and design options that will perfectly meet your needs.

Remember that such customization may have its price – these templates are often more expensive and may require more work in handling. It is also worth keeping in mind that support and updates depend on the specific developer or agency.

When you decide on a template from an external provider, make sure it works seamlessly with the Shopify platform. Also, check if the provider offers solid technical support – this can be crucial, especially if unexpected problems arise.

When choosing a template, both from the Shopify Theme Store and from external providers, it is important to carefully consider the needs of your store and the possibilities that a given template offers. The correct choice of template is an investment in the future of your online business.

What are the criteria for choosing a Shopify template?

Choosing the right template for your Shopify store is one of the most important decisions you make when creating your online presence. Shopify templates are predefined design patterns that determine the appearance and layout of your online store. The right template will not only make your store visually appealing but also affect user experience, product browsing, the purchase process, and ultimately the success of your e-commerce business.

1. Industry compatibility: Ensure that the chosen template fits the industry in which your store operates. Templates are often designed with specific types of products or services in mind.

2. Responsiveness: The template should be responsive, meaning it adapts to different screen sizes, including smartphones and tablets.

3. Ease of customization: Choose a template that allows for easy customization of elements such as colors, fonts, page layouts, and others to match your brand.

4. Features and add-ons: Pay attention to the features offered by the template, such as product search, social media integration, blogging capabilities, or various product presentation options.

5. SEO optimization: Make sure the template is optimized for search engines, which will help in positioning your store.

6. Loading speed: Choose a template that loads quickly. Page loading speed affects user experience and SEO.

7. Support and updates: Check if the template is regularly updated and if technical support is available.

8. Reviews and opinions: Review the opinions and reviews of other users to learn more about the advantages and disadvantages of the template.

9. Compatibility with applications: Ensure that the template is compatible with the applications and tools you plan to use in your store.

10. Good UX: Choose a template that is intuitive and easy to navigate for users.

11. Availability of a demo version: Check if you can test a demo version of the template to see how your store will look and function.

12. Price: Of course, the budget also plays a role. Balance functional needs with the available budget.

Remember that the right template is one that not only looks nice but also supports the business goals of your store and enhances user experiences.

How to set up a Shopify template?

Assuming you have already chosen the perfect template for your store, it is time to add and customize it to your needs. This process is crucial to ensure your website is not only visually appealing but also functional and user-friendly.

Step 1: Adding the template to your store

In the left panel, select "Online Store," then choose "Themes."

If you have already purchased a template, you will find it in the "Theme Library" section. Click "Customize" next to the selected template.

If the template has not yet been purchased, you can do so directly from the "Themes" tab, select "Add theme," and then "Visit Theme Store."

Step 2: Template personalization

Customize appearance: After clicking "Customize," the theme editor will open. Here you can change the layout, colors, fonts, and other visual elements.

Add or modify sections: You can edit various sections, such as carousels, product collections, blogs, etc. Use drag and drop to easily change their position.

Header and footer settings: Customize elements such as the logo, navigation menu, social media links, and contact information.

Step 3: Adding products and categories

Create categories: In the "Products" section, create categories that will help customers browse goods more easily.

Add products: Add products, including descriptions, photos, prices, and other essential information.

You can find more about products in our previous blog post “How to add products and collections in Shopify”

Step 4: Configuring additional features

SEO and mobility: Ensure your site is optimized for SEO and that the template is responsive.

Integrations and applications: Integrate the applications and services you need, such as payment systems, marketing tools, etc.

Step 5: Testing and launching

1. Test functionality: Check that all elements work correctly, including links, order forms, and payment processes.
2. Preview: Use the preview function to see how your store will look to customers.
3. Launch the store: When everything is ready, publish your website by clicking the "Publish" button on the template.

List of recommended Shopify templates

Choosing the right Shopify template is one of the most important aspects of running an online store. Good templates not only make the store look professional and stylish but can also significantly impact its functionality and performance. Here are some of the best Shopify templates, updated as of June 21, 2023:

1. Taiga

• Price: $350
• Ratings: 7
• Rating: 5/5
• Taiga is a premium Shopify 2.0 template that offers modern sections, such as countdowns or featured looks, and over 10 sections using video content.

2. Dawn

• Price: Free
• Dawn is a minimalist and elegant template from Shopify that allows you to focus on products with large images and a simple design.

3. Kalles

• Price: $89
• Ratings: 889
• Rating: 4.99
• Kalles is a versatile template with a modern design, intended for various online businesses.

4. Blum

• Price: $290
• Blum is a modern and minimalist template ideal for fashion, beauty, and lifestyle stores.

5. Gecko

• Price: $99
• Ratings: 653
• Rating: 4.99
• Gecko is a template offering unparalleled versatility and a wealth of features.

6. Fastor

• Price: $56
• Ratings: 1,600
• Rating: 4.88
• Fastor is a template updated for Shopify 2.0, offering better page performance and the ability to add sections on all pages, allowing for greater store personalization.

7. Porto

• Price: $99
• Ratings: 255
• Rating: 4.82
• Porto is a versatile package that includes everything you need for a Shopify store. It has tools and features for creating a fast and responsive site with excellent UI and UX.

8. Ella

• Price: $89
• Ratings: 717
• Rating: 4.82
• ELLA is a versatile Shopify template supporting Online Store 2.0, with many layouts and styles, allowing for creating different structures and meeting specific requirements.

Each of these templates offers unique features and advantages, tailored to different types of stores and industries. Choosing the right template depends on the individual needs and preferences of the store owner.

Summary

In summary, choosing and configuring the right template in Shopify is a key element of an online store's success. Shopify templates are not only aesthetic but also functional, affecting product presentation and user interaction. Headless commerce offers an advanced option for more experienced users, allowing for greater personalization and optimized shopping experiences.

Available Shopify templates are diverse, tailored to various business and industry needs, enabling easy store customization without advanced technical skills. Template personalization includes changing elements such as colors, fonts, page layout, allowing for tailoring the store to individual needs. Advanced modifications require knowledge of the Liquid language and sometimes collaboration with professionals.

Templates can be found in the Shopify Theme Store or from external developers, considering compatibility, responsiveness, features, SEO optimization, loading speed, support, and price. Choosing a template should align with the store's needs and the possibilities it offers. The configuration process includes adding the template, personalization, adding products and categories, configuring additional features, testing, and launching.

Frequently Asked Questions

1. Why is choosing the right Shopify template important? - The right Shopify template affects the first impression of customers, shopping experiences, product presentation, and the overall functionality of the online store.
2. How can I customize a Shopify template? - Shopify templates allow for the personalization of many elements, such as colors, fonts, page layout, adding or modifying sections, and advanced changes may require knowledge of the Liquid language.
3. Where can I find Shopify templates? - Templates can be found in the Shopify Theme Store or from external developers and design agencies.
4. What are the key criteria for choosing a Shopify template? - Key criteria include industry compatibility, responsiveness, ease of customization, features and add-ons, SEO optimization, loading speed, support and updates, reviews and opinions, application compatibility, and UX.
5. Are Shopify templates mobile-friendly? - Most Shopify templates are responsive, meaning they automatically adapt to different screen sizes, including smartphones and tablets.
6. Do I need technical skills to configure a Shopify template? - Basic template personalization is possible without advanced technical skills, but advanced changes may require knowledge of the Liquid programming language.
7. How can I add a template to my Shopify store? - A template can be added through the Shopify admin panel by selecting 'Online Store,' then 'Themes,' and following the instructions.
8. Are Shopify templates optimized for SEO? - Most Shopify templates are optimized for SEO, but it's worth checking individual options when choosing a template.
9. What are the costs of Shopify templates? - The costs of Shopify templates can vary – from free options to premium ones that can cost several hundred dollars, depending on the features and complexity of the template.