Marketing in ecommerce is a crucial aspect of running a successful online business. Online stores, such as those operating on the Shopify platform, must constantly seek new ways to reach their customers, increase sales, and build lasting relationships with their audience. In such a rapidly changing technological environment, marketing applications play a key role in achieving these goals. In this blog post, we will explore the best applications that can support Shopify stores' marketing efforts.

Shopify, as one of the leading ecommerce platforms, offers a wide range of integrations and applications that can be easily implemented in an online store. With these tools, entrepreneurs can automate many processes, personalize offers, more effectively analyze data, and optimize marketing campaigns. Choosing the right tools can significantly impact efficiency and return on investment.

An introduction to this topic would not be complete without understanding what criteria should be considered when selecting the best marketing applications for Shopify. First and foremost, each application should be tailored to the specific needs and business goals of the store. Is the goal to increase visibility in search engines? Build customer loyalty? Or maybe increase the average order value?

Another important aspect is the intuitiveness and ease of use of the application. Not all companies can afford to hire a technical team, so choosing user-friendly tools that do not require specialized knowledge can be crucial. Integration with other systems or platforms used in the company, such as social media services, should also be considered to ensure a smooth and comprehensive approach to marketing.

Financial aspects cannot be overlooked either. While some applications offer free plans that allow initial use of basic functions at no cost, some may require a significant investment. It's worth considering the budget for marketing tools and thinking about the potential return on investment.

Whether you're a startup taking your first steps in ecommerce or an experienced player in the online market, the right selection of marketing applications can bring incredible benefits. In the following sections of this post, we will take a closer look at individual applications that have gained user recognition and discuss how they can serve to improve the marketing efficiency of your Shopify store.

List of the Best Marketing Apps for Shopify

Klaviyo: Email Marketing & SMS

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Klaviyo is a powerful marketing platform that integrates email and SMS functionalities, enabling businesses to communicate more effectively with their customers. By centralizing data from over 350 different sources, Klaviyo offers a wide range of advanced tools that support the creation and management of personalized marketing campaigns. This tool is particularly appreciated for its real-time data analysis capabilities, precise segmentation, and automation, which allow for tailoring messages to customer needs and behaviors.

With Klaviyo, companies can create smarter digital relationships using artificial intelligence to predict customer preferences and optimize marketing efforts. Combined with ready-to-use templates that facilitate quick campaign launches and extensive technical support, Klaviyo becomes an indispensable tool for anyone looking to manage their promotional activities effectively.

Features:

1. Synchronization of Shopify data such as tags, catalogs, and coupons.
2. Ready-to-use templates for Emails and SMS.
3. Advanced tools for creating segments and personalizing communication.
4. A/B testing capabilities to optimize campaigns.
5. A library of automated cross-channel flows.
6. Smart Opt-In, keywords, and forms for obtaining consents.
7. AI management of SMS communication.
8. Management of two-way communication with customers.
9. Customizable report generation and tracking assignments.

Pricing:

Free: Free installation and use of emails for up to 250 contacts and 150 SMS/MMS credits. Includes Shopify data synchronization, templates, forms, push notifications, segmentation, personalization, and A/B tests.

SMS ($15/month): Up to 1250 SMS/MMS credits, including carrier fees. Includes automated cross-channel flow libraries and other advanced SMS-related features.

Email ($20/month): Support for 251-500 contacts. All available free features plus removal of branding, full AI functionality, mobile push notifications, no contracts, and the ability to cancel at any time. Provides 24/5 email and chat support.

Privy ‑ Pop Ups, Email, & SMS

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Privy is a comprehensive ecommerce platform designed to increase sales through pop-ups, email marketing, and SMS marketing. With user-friendly tools for creating emails, sending automated text messages, and customizing pop-ups, Privy allows users to easily acquire new contacts and conversions on their website. This system is known for its intuitiveness, allowing entrepreneurs to focus on growing their business without needing specialized technical knowledge.

Privy enables the automation of email and SMS marketing, allowing for continuous communication with customers. With numerous pop-up display options, users can effectively grow their contact lists. The platform also provides technical support via email and chat, ensuring assistance at every stage of using the service.

Features:

1. Easy-to-use editor with numerous ready-to-use templates.
2. Ability to send messages upon sign-up and automated SMS reminders for abandoned carts.
3. A wide selection of pop-up display options to increase email and SMS lists.
4. Automatic email and SMS campaigns running around the clock.
5. Assistance via email and chat available for all users.

Pricing:

Basic Convert Plan ($12/month): Price based on monthly traffic. Limit of 10,000 monthly views, after which display is paused. Includes a 15-day free trial.

Convert Plan ($24/month): Pricing starts at $24 for up to 10,000 monthly views. Includes unlimited functionalities and access to all types of pop-ups and advanced targeting. Synchronization with email service providers. Also includes a 15-day free trial.

Starter Plan ($30/month): For lists up to 1,500 email contacts. Contains everything from the Convert Plan, full access to email marketing, unlimited email sends, advanced targeting, and automation. 15-day free trial.

Growth Plan ($45/month): For lists up to 2,000 email contacts and 75 SMS contacts. Includes everything from the Starter Plan, full access to SMS marketing, advanced SMS targeting, and automation. Also with a 15-day free trial.

Yotpo Email Marketing & SMS

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Yotpo Email Marketing & SMS is an advanced tool that enables effective communication with customers via email and SMS, supporting brand growth and scaling without excessive costs. The platform offers a flexible "pay for what you send" approach, optimizing marketing expenses. With Yotpo, creating effective campaigns becomes simpler with over 300 templates and a drag-and-drop editor with built-in Canva. Automated flows increase sales and build customer relationships by operating on autopilot.

Yotpo's AI helps write better copy, determine optimal sending times, create audience segments, and suggest product recommendations. Campaigns can be easily personalized, optimized through A/B testing, and automated to send messages when a customer takes actions such as signing up or abandoning a cart. With purchase data-based segmentation, more precise messaging is possible.

Features:

1. Transparent payment model for sent emails and SMS.
2. Creation, personalization, and A/B testing of campaigns for SMS and email recipients.
3. Automated messages for new subscribers, cart abandonment, and other actions.
4. Creation of audience segments based on purchase data.
5. AI assistance in writing messages, choosing mailing times, creating segments, and suggesting product recommendations.

Pricing:

Free: Free installation, first 10,000 emails per month free, SMS at $0.0165 per message (US). No email plans – pay only for what you send. Includes campaign tools, automation, and continuous support.

Starter ($19/month): Charge for sent emails, SMS at $0.0149 per message (US). Includes everything from the Free plan and additional features such as campaign, flow, and subscriber analytics, A/B testing, SMS chat, and advanced form targeting.

Pro ($59/month): Charge for sent emails, SMS at $0.0142 per message (US). Includes everything from the Starter plan, additionally offering a sign-up bonus, custom short URL, priority support, "Click to Buy" feature, and other sign-up methods using keywords and QR.

Premium ($199/month): Charge for sent emails, SMS at $0.0130 per message (US). Includes everything from the Pro plan, plus a sign-up bonus, dedicated customer manager and onboarding specialist, automated two-way SMS conversations, and AI-based segmentation.

GetResponse

Link to App

GetResponse is an advanced, comprehensive marketing platform that helps maximize revenue with email automation and personalized shopping experiences. This tool is designed to attract, convert, and close sales by integrating multiple communication channels into one automated workflow, significantly increasing conversion rates. GetResponse offers easy-to-use tools, flexible pricing plans, and AI-supported content, allowing for a personalized marketing approach.

The platform enables prediction of customer shopping behaviors and easy upselling actions through AI recommendations. It also allows for recovering abandoned carts with personalized automatic messages and managing promo codes and transactional email sends. With GetResponse, users can engage their audience across various channels, including emails, SMS, and push notifications.

Features:

1. Prediction of shopping behavior and easy upselling.
2. Automatic and personalized customer messages.
3. Easy connection to the e-commerce platform, promo code management, and transactional email sends.
4. Communication through emails, SMS, and push notifications.
5. Enhancing campaigns with AI-supported messages, landing pages, and other elements.

Pricing:

Free: No fees for up to 500 contacts. Unlimited newsletters, website builder, registration forms, and pop-ups. Limited access to e-commerce features.

Ecommerce ($119/month): For up to 1,000 contacts, with the ability to grow as contacts increase. Includes abandoned cart recovery, product recommendations, promo codes, revenue reports, fast transactional email sends, and web push notifications. 30-day free trial.

GetResponse MAX ($1,099/month): All GetResponse features, best support and onboarding, dedicated IP, SMS marketing, AI recommendations, transactional emails, user and role management. 30-day free trial.

Omnisend Email Marketing & SMS

Link to App

Omnisend is an intuitive email and SMS marketing application that supports Shopify sellers in increasing sales and reach. The platform offers a set of features that simplify growing an email list through landing pages and pop-ups and quickly create engaging emails with hundreds of ready-made templates. Omnisend also allows sending personalized emails that help boost sales through well-planned automations, such as cart abandonment or welcoming new users. Additionally, users can rely on 24/7 email and live chat support.

The app makes it easy to create and send email campaigns, newsletters, and global SMS campaigns and grow an email list using exit-intent pop-ups, "spin-to-win" mechanisms, and other registration forms. Ready-made email templates, like those for summer sales, require no coding, which greatly facilitates work. One-click cart abandonment automation, automatic response to welcome and browse abandonment, and the ability to collect and display product reviews help build trust and increase sales through social proof.

Features:

1. Easy creation and sending of email campaigns, newsletters, and SMS campaigns worldwide.
2. Email list growth with exit-intent pop-ups, "spin-to-win" mechanisms, and other registration tools.
3. Ready-made templates for seasonal sales and other occasions, no coding required.
4. Simple implementation of cart abandonment, welcome, and browse abandonment automation.
5. Collection and display of product reviews to build trust and stimulate sales through social proof.

Pricing:

Free: Free installation for 250 contacts (unlimited list size). Includes 500 emails per month and up to 60 global SMS, professional email templates, pop-ups, and registration forms, and pre-built flows and automations with 24/7 support.

Standard ($16/month): Support for up to 500 contacts (unlimited list size), with the option to expand. Includes all features of the Free plan, 6,000 emails per month and up to 60 international SMS, 1,000 published reviews, and an optional Customer Success Manager (from $400/month).

Pro ($59/month): Support for up to 2,500 contacts (unlimited list size), with the option to expand. Includes all features of the Standard plan, unlimited emails, free global SMS, unlimited published reviews, and an optional Customer Success Manager (from $400/month).

AI: Upsell—Email—SMS Marketing

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AI: Upsell—Email—SMS Marketing is an advanced AI-powered platform that supports Shopify sellers in recovering abandoned carts and increasing sales, average order value (AOV), customer loyalty, and subscriber count. This is a comprehensive application that personalizes customer journeys for both new and established brands, turning casual visitors and existing customers into repeat buyers. By unifying email and SMS communication, as well as providing tools for analysis, A/B testing, and product recommendations, "ONE" helps sellers grow faster.

ONE AI Sidekick, an intelligent assistant, facilitates creating product descriptions, writing emails, and translations, saving users time and resources. It allows adding one-time purchase pages, offering cross-sell and upsell recommendations. It automates email and SMS marketing through integration with tools like SMSBump, Klaviyo, or MailChimp. This enriches functionalities with pop-up windows featuring elements like countdown timers, email newsletters, or Spin Wheel/Wheelio mechanisms. Additionally, it offers A/B testing for discount codes and other promotions.

Features:

1. AI chatbot to help write product descriptions, emails, and translations.
2. Cross-sell and upsell functionalities.
3. Sending emails/SMS and cart recovery integrations with Klaviyo, MailChimp, and others.
4. Includes countdown timer, email newsletter, Spin Wheel/Wheelio mechanism.
5. Testing discount codes, gift cards, Buy X Get Y promotions, and more.

Pricing:

Free: Free for test, trial, and sandbox stores, with limited app access (AI, email, SMS, pop-ups, upsell, and more). Includes 2 active campaigns and support via email and chat.

BASIC ($9/month): For up to 50 active customer profiles, expandable as growth occurs. Includes 24/7 chat and email support, customer profile synchronization, access to all apps, 20 active campaigns, and branding removal. Offers a 10-day free trial.

Custom ($9/month): Flexible option with the ability to customize and grow. Available for all stores with à la carte app selection and customizable active campaigns. Offers support via chat, email, and phone and the ability to remove branding. Offers a 10-day free trial.

PushOwl & Brevo: Email/Push/SMS

Link to App

PushOwl, powered by Brevo, is an integrated marketing platform designed specifically for Shopify users, offering email marketing, web push notifications, and SMS marketing features. With these tools, sellers can effectively reduce cart abandonment rates by applying abandoned cart reminders, back-in-stock notifications, or price updates. The platform provides unlimited subscriber support, advanced segmentation and automation tools, and excellent customer support, becoming an indispensable tool in increasing sales, customer retention, and revenue.

With advanced marketing and automation features optimized specifically for Shopify, PushOwl & Brevo allow sending personalized web push notifications and updates with one click. It supports newsletter campaigns, as well as SMS campaigns, in a simple and effective manner. The platform supports advanced analytics and segmentation, enabling more precise communication targeting and better audience understanding.

Features:

1. Marketing features optimized for Shopify.
2. Web push notifications.
3. Abandoned cart reminders, back-in-stock, and price drop notifications.
4. Targeted SMS marketing campaigns without difficulties.
5. Marketing automation, segmentation, and analytics tools.

Pricing:

Basic Bundle (Free): 500 push notifications and 500 emails per month, unlimited subscribers. Includes Email Marketing Suite, automations like Welcome Series, Back in Stock notifications, price drops, and analytics.

Plus Bundle ($19/month): Or $180/year, saving 21%. Supports 10,000 to 30,000 web push notifications per month, unlimited subscribers, and Basic Bundle. Additional features like cart recovery, shipping notifications, and hero images.

Power Bundle ($79/month): Or $852/year, saving 10%. Offers unlimited web push notifications and all Plus Bundle features. Additionally offers features like Browser Abandonment, Custom Automation, dedicated Account Manager, segmentation, flash sales, and smart message delivery.

Shopify Email

Link to App

Shopify Email is an email marketing tool designed for Shopify store owners that allows for easy and effective customer relationship building. With an intuitive drag-and-drop editor, users can quickly create branded emails using sales-focused templates that showcase products, prices, purchase links, and more directly from the store. Shopify Email supports communication automation, offering ready-made templates that allow for sending emails at optimal times, and by segmenting the customer list, each message reaches the right recipients.

The ability to create, send, and track campaigns directly in Shopify allows for full control over marketing activities without the need for external tools. AI features support generating email subjects, content, and optimal sending times, further increasing campaign efficiency. Customers are encouraged to make purchases directly from the received messages, potentially translating into higher conversion rates. Shopify Email also allows tracking key metrics, such as click-through rates, cart adds, and purchases.

Features:

1. Create emails directly in Shopify using a drag-and-drop editor.
2. Various email templates for products, sales, restocking, holidays, events, and more.
3. Send automated emails at optimal times and reach the right customers through segmentation.
4. Generate email subjects, content, and optimal sending times with AI support.
5. Monitor campaign results, such as click-through rates, cart adds, and purchases.

Pricing:

Free installation: The first 10,000 emails each month are free. After exceeding this limit, prices start at $1 for every 1,000 emails per month.

Boost your sales with the best Shopify marketing apps

With a wide range of available marketing applications, Shopify stores can not only improve their sales results but also build stronger and lasting relationships with customers. Recovering abandoned carts, personalized email campaigns, and SMS message automation are just some of the features that will help you succeed in the ecommerce world. Discover the most effective tools and turn your marketing efforts into a powerful driving force for your business.