More and more small to medium-sized enterprises recognize the potential in wholesale trading, seeking platforms that can meet the growing demands of the market. At the forefront of these searches is Shopify, known not only for its solutions for retail e-commerce but also as a powerful tool for B2B sales.

Globalization and the digitization of the trading market have driven businesses of all sizes to diversify their business models, searching for ways to increase sales. The B2B model offers the opportunity to establish direct relationships with other companies, often leading to greater revenue stability and predictability. Wholesale sales enable companies to increase order volumes, offer more flexible and competitive pricing, and build lasting business relationships.

Shopify has long been seen as a leader in e-commerce, providing users with intuitive and flexible solutions for running online stores. Thanks to continuous development and investment in new technologies, Shopify remains at the forefront of platforms enabling online commerce. Moreover, the platform continues to enhance its B2B sales capabilities, offering additional tools and integrations to facilitate wholesale transactions.

By implementing B2B solutions on Shopify, companies can benefit from professional tools allowing for flexible customer handling, creating custom offers, and effectively managing sales processes. All this makes Shopify an attractive choice for companies looking to grow their wholesale operations in a modern and efficient way.

B2B sales on the Shopify Plus Plan

The B2B sales model is gaining significance in an increasing number of industries, and platforms like Shopify Plus are becoming key tools in executing modern sales strategies. In 2024, Shopify Plus offers resources and features that enable entrepreneurs to create personalized experiences for B2B customers, enhancing service quality and operational efficiency.

Personalized experiences for each client

Shopify Plus enables the preparation of personalized shopping experiences at every stage of the customer journey. With tools to create individualized product catalogs and special pricing for wholesale clients, businesses can tailor their offering to the specific needs of each customer. This approach reduces barriers in purchasing decisions and builds lasting business relationships.

1. Custom catalogs and pricing: Adapting product and pricing offerings to the requirements of individual customers is key to success in B2B sales. Shopify Plus allows the creation of dedicated catalogs, making it easier for customers to find products of interest.
2. Flexible payment terms: Offering varied payment conditions, such as deferred payment or trade credit, caters to the needs of B2B businesses, for which cash flow management is crucial.

Quoting

Shopify Plus allows entrepreneurs not only to manage products and prices but also to represent companies with multiple branches, streamlining the management of complex purchasing structures. This ensures that each transaction is smooth, regardless of the complexity of the client’s organization.

1. Diverse purchasing permissions: The ability to assign varied purchasing permissions enables precise control over the purchase process, crucial when handling large companies with multiple departments.
2. Multi-location management: Shopify Plus supports highly scaled companies, allowing them to represent multiple buyers and locations under one account.

Comprehensive customization with Headless

Building unique shopping experiences is possible thanks to advanced personalization tools offered in Shopify Plus. The ability to select ready-made B2B themes, use Liquid for creating custom solutions, or integrate with headless architecture systems gives businesses full control over the appearance and functionality of their site.

1. B2B Themes: Shopify Plus offers themes designed with wholesalers in mind, enabling quick implementation and easy modifications to the store's appearance.
2. Interactive content for each client: Automatically customizing content to the needs of a given customer makes each feel uniquely treated.

Self-service and process automation

Shopify Plus is equipped with tools that enable clients to manage their purchases independently, reducing the necessity for sales team support and contributing to process optimization.

1. Self-service portal: An intuitive portal allows customers to manage their orders and quickly place wholesale orders, significantly speeding up the purchasing process.
2. Sales automation: With Shopify Flow, companies can automate many business processes, reducing employee workload and allowing them to focus on business development.

Integrations and platform flexibility

Shopify Plus, as a robust and versatile platform, offers integration possibilities that allow for harmonious collaboration with the company’s existing tech stack. With a wide range of available apps and API solutions, businesses can easily adapt Shopify Plus to their specific requirements.

1. Integration with ERP and OMS: Shopify allows integration with ERP, OMS, and CMS systems, simplifying data and process management.
2. API Flexibility: Using Shopify's API allows for the implementation of custom solutions that are perfectly suited to each company’s unique needs.

In summary, Shopify Plus is an advanced tool that not only enables retail commerce but also effectively manages B2B sales. With comprehensive features supporting personalization, automation, and integration, Shopify Plus helps companies build a strong position in the B2B market while delivering friendly shopping experiences to every client. If your company is ready to grow in this model, contact our Shopify agency to start working on implementing Shopify Plus as part of your e-commerce strategy.

Wholesale sales on lower Shopify Plans

While Shopify Plus offers advanced features for B2B sales, smaller companies are not left without options if they do not have this plan. Lower Shopify plans, combined with appropriate apps, provide solid tools enabling effective wholesale sales. By 2024, with an increasing number of available integrations, entrepreneurs can leverage a variety of features supporting the growth of their wholesale activities even on lower plans.

Why lower Shopify Plans might be sufficient?

For many companies just beginning to develop their B2B model or with limited budgets, lower Shopify plans provide flexible and scalable solutions enabling effective management of wholesale sales. With the right tools, entrepreneurs can tailor the store to meet wholesale customer needs without incurring costs associated with the Shopify Plus plan.

Wholesale/B2B sales apps on Shopify

The power of apps lies in their ability to extend the functionality of the Shopify platform, allowing companies to implement wholesale sales without having to upgrade to the Plus plan. Here are some standout solutions:

➡️ BSS: B2B Wholesale Solution

This app is a real toolkit for anyone wanting to conduct wholesale sales on Shopify without needing the Plus plan. It allows for creating custom prices for different products, collecting, and managing wholesale orders.

1. Custom wholesale pricing: bespoke, tiered, and quantity-based pricing
2. B2B registration form
3. Quantity thresholds: minimum order quantity and value, order limits
4. B2B tax handling: automatic VAT and EU tax exemptions
5. Additional features: manual orders, price lists, discount codes

➡️ Custom Pricing: Wholesale B2B

This solution gives full freedom in managing prices for different customer groups. By automatically tagging customers based on their spending, purchase frequency, or product preferences, you can easily set special prices for VIP, B2B groups, and more.

1. Various pricing levels: wholesale and tiered pricing, quantity discounts
2. Automatic pricing assignment based on spending or order frequency
3. Ability to set prices for each product individually
4. Mass price setting for the entire store or selected collections

➡️ B2B Wholesale Hub

This app allows you to conduct both retail and wholesale sales in one store. It offers a wide range of features, such as percentage discounts for different clients, order forms, and more. Ideal for businesses wanting to seamlessly integrate B2B and B2C.

1. Ability to set individual prices for clients
2. Percentage discounts for different wholesale client groups
3. Quantity discounts: lower prices with larger orders
4. B2B standards: net terms, quick order forms, additional fees/free shipping, etc.

The future of wholesale sales on Shopify

As Shopify expands its capabilities, apps will be even more integrated with the main platform, offering greater flexibility and advanced functionalities. Innovations in areas such as data analytics and process automation will continue to support companies in their efforts to optimize processes and boost wholesale sales effectiveness.

When considering the development of your B2B sales on Shopify, it's worth leveraging the expertise of specialists. Reach out to our Shopify agency for professional support in selecting the best solutions for your wholesale business and advancing your e-commerce to the next level.